Delhi polls: EC imposes 48-hour campaign ban on BJP's Kapil Mishra over 'India vs Pak' tweet | Anyone who opposes 'MOSH agenda of hate' is urban naxal: Rahul after Bhima-Koregaon case transferred to NIA | Rajasthan becomes third state to pass anti-CAA resolution | Journalist Deepak Chaurasia heckled by Shaheen Bagh protesters, his colleagues condemn the act | Brazil Prez Bolsonaro given ceremonial welcome, External Affairs Minister Jaishankar calls on visiting dignitary |
Ferrero Rocher unveils its new brand identity

Ferrero Rocher unveils its new brand identity

India Blooms News Service | 05 Oct 2015, 10:15 pm
#
Mumbai, Oct 5 (IBNS): Ferrero Rocher, the golden wrapped chocolate, crafted in Italy by Ferrero,on Monday unveiled its new brand identity.

The new logo will have the golden pyramid, depicted with four layers pyramid of pralines with the golden experience as the new international brand signature.

The new positioning and brand identity efforts will support Ferrero Rocher’s aim of the ideal delicacy that invites consumers to take the time to relish and share more of life’s golden pleasures together.

Emanuele Fiordalisi, Vice President, Marketing, Ferrero India, said, “Ferrero Rocher is today a brand of choice for chocolate gifting. The Indian consumer has accepted the brand well and the new brand identity is an expression of our endeavor to enhance the customer experience for the brand. We also look to play a catalyst role for consumers to share more of life’s golden pleasures with their cherished ones. Going forward, our marketing effort will be more focused on consumer engagement.”
 

Ferrero Rocher unveils its new brand identity

India Blooms News Service
Comments ()

Post your comment:

Loading...
Web Analytics